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LICENSING
Licensing can be an important source of revenue for both the creator and the one receiving a license. Licensing is the method by which creative people authorize others to use their creative works, symbols, or brand names on products, usually in exchange for fees or royalties. For example, muralists often grant licenses to filmmakers to include a mural in the background of a scene. Celebrities may license use of their likeness in a commercial or on a product. We work with licensors and licensees to negotiate and create beneficial licensing opportunities. We advise clients on how to maintain the integrity of the icons, images, symbols, and music they have created, preventing dilution of their key trademarks and licensing opportunities. Nonprofits who wish to license their trademarks and copyrights face a unique set of laws and issues that we can help them navigate.
We serve as the administrator of some clients' copyrights, acting as the point of contact for licensing. In other cases, we can advise clients about establishing effective and advantageous relationships with commercial licensing agents. We also help clients evaluate the advantages and disadvantages of the various alternatives. Please visit our Licensing Center for information about licensing images through our offices.
